By the Baker

By the Baker is a home goods company with a line of handcrafted items, made in Brooklyn by weaver and founder Kira Baker Silver. To add some personality to the product line, By the Baker turned to Bueno to develop a brand identity with a handmade, Americana feel.

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The logo incorporates modified vintage typography, accented by a weaver’s tool called a sley hook. At the heart of the brand is an oversized woven label that’s stitched on to every By the Baker product.

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A set of emblems indicate whether a product is handwoven, machine sewn, or screen printed. The emblems are stamped onto every hangtag, along with a handwritten materials list, which helps reinforce the handcrafted aesthetic and adds a warm, personal touch to the product line.

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Category
Branding
Collateral