Cleanly

Cleanly is an on demand laundry and dry cleaning service that's revolutionizing the wash-and-fold industry. Seeking a fresh new look, Cleanly turned to Bueno. Together we developed a brand identity and voice that would attract new customers and aid Cleanly in their growth and expansion.

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Cleanly strives to give customers more free time to do what they really love. With friendly valet uniforms, high-quality garment bags, playful illustrations, and aspirational lifestyle photography, the new brand identity works to reinforce that ethos.

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Bueno developed an ad campaign for Cleanly based on the idea of small indulgences. Cleanly takes care of the laundry while you do something much more fun—whether it’s binge watching season 4, or just sleeping in on Sunday.

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Category
Art Direction
Branding
Collateral
Web Design

Campaign

Credits
Logo Design: Mackey Saturday
App Design: We Draw Pictures
Illustration: Matt Anderson
Photography: Brandon Schulman, Alexandra Grablewski