Jersey Ice Cream Co.

Jersey Ice Cream Company is the interior design partnership of Tara Mangini and Percy Bright. The couple is known for their craftsmanship, signature wall plastering, and effortlessly curated vignettes. They turned to Bueno for a brand identity that would reflect their aesthetic. Drawing inspiration from early 20th century typography, maker’s marks, and furniture labels, Bueno developed a suite of seals, emblems, custom hand-drawn typography, and illustrations. The result is a lovingly crafted visual system that feels right at home with their beautiful work.

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Another Jersey Ice Cream Company signature is their process. The couple often moves into the homes they’re renovating, living and working in the space until the project is complete. To commemorate the end of a project (and as a nod to the company’s name), Bueno created a memento: an engraved ice cream scoop that can be tucked away in a drawer for the owner to discover.

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Category
Branding
Collateral
Illustration

Credits
Interior Photography: Jersey Ice Cream Co.