Of Mercer

Of Mercer is an NYC-based clothing company making office-approved clothing that’s suited for the rest of your life, too. They turned to Bueno for a brand refresh and a new packaging suite for online orders.

bueno-ofmercer-type-treatmentbueno-ofmercer-type-treatment

We developed a new system of typography, colors, and design elements, and carried that through to Of Mercer’s printed collateral, emails, and social media.

bueno-ofmercer-packaging-suitebueno-ofmercer-packaging-suite

Inspired by the company’s core message of creating clothing with a work/life balance, the diagonal slash became an integral design element—in the logo, as a pattern, and as a diagonal shape for backgrounds and photo treatments. 

bueno-ofmercer-tissue-paperbueno-ofmercer-tissue-paper
bueno-ofmercer-boxesbueno-ofmercer-boxes

Category
Branding
Collateral
Packaging