Jersey Ice Cream Co.
Jersey Ice Cream Company is the interior design partnership of Tara Mangini and Percy Bright, well-known in the design community for their craftsmanship, signature wall plastering, and effortlessly curated vignettes. The couple often moves into the homes they’re renovating, living and working in the space until the project is complete. They turned to Bueno to create a new brand identity that reflects their aesthetic.
Drawing inspiration from early 20th century typography, maker’s marks, and furniture labels, Bueno developed a suite of seals, custom hand-drawn typography, and illustrations. The result is a lovingly crafted visual system that feels right at home with the couple’s beautiful work.
An engraved ice cream scoop acts as a memento to be left behind at the end of a project—a nod to the company’s name.